Network - o2
O2 is currently the UK's number one network. It has the largest customer base and receives the highest customer satisfaction results.
Their slogan "we're better, connected" has well and truly been put to the test over the last 12-18 months during it's reign as the UK's exclusive home of the iPhone. The flagship device has driven data usage up massively and the strain on the network is evident. However voice and text reception remains top notch!
O2 is a mixed bag. One moment they are innovative and lead the Market with great new products and services including the introduction of simplicity, the joggler and O2 money. On the other hand they are on occasions relatively slow to respond to Market change. Mobile broadband and laptop bundles hit the network almost a year after rivals.
The mobile network is rapidly expanding into other markets. They've already hit the finance Market with the pre pay visa card in a joint venture with Natwest. They also own a string of entertainment venues across the Uk, the flagship being "The O2" once known as the millennium dome. This is now the world’s largest and most successful music venue in the world. Not a bad achievement for the late comers of the mobile world.
O2 have shown that time and time again they are a force to be reckoned with. Their ever expanding network is reliable and they are already trialing LTE (the next generation of mobile signal). With O2 it's hard to go wrong! They value their customers and when they go for something they really pull out all the stops.